Bad taste

Evolution: A Study in Bad Taste?

Bitter tastes are among the most salient of life's experiences--who can forget one's first encounter with dandelion milk or a stout beer? Studies of the genes underlying these tastes are providing new perspectives on human origins and health.

He's ethical but has bad taste....

Disgust In Bad Taste : Evidence for the Oral

www.sciencemag.org (this information is current as of June 15, 2009 ): The following resources related to this article are available online at http://www.sciencemag.org/cgi/content/full/323/5918/1222 version of this article at: including high-resolution figures, can be found in the online Updated information and services, http://www.sciencemag.org/cgi/content/full/323/5918/1222/DC1 can be found...

When good deeds leave a bad taste. Negative inferences from ethical food claims.

Consumer research has demonstrated halo effects arising from advertising claims on food packaging (e.g., "organic," "no cholesterol") that promote misperceiving products more positively on other dimensions (e.g., low-calorie, low-fat). However, little research has explored the conditions under which such claims might give rise to more negative rather than positive evaluations. This paper highli...

In bad taste: evidence for the oral origins of moral disgust.

In common parlance, moral transgressions "leave a bad taste in the mouth." This metaphor implies a link between moral disgust and more primitive forms of disgust related to toxicity and disease, yet convincing evidence for this relationship is still lacking. We tested directly the primitive oral origins of moral disgust by searching for similarity in the facial motor activity evoked by gustator...